DAVID M. KRELL

Product Management Executive

For over 10 years, I've thrived in product leadership across SaaS, scaling startups, and established public companies. I'm passionate about building high-performing product teams that bridge the gap between business goals and customer needs.

My expertise lies in leading product strategy and execution, from initial ideation (JTBD, vision setting) to achieving product-market fit and driving scaled optimization (Continuous Discovery, dual track Agile, A/B testing). Currently, I have the privilege of leading the product team at Going (Scott's Cheap Flights).

Throughout my career, I've actively created and shared product management frameworks and methodologies, fostering a culture of learning within my teams. Previously, I held leadership roles at Cars.com (B2B Product Lead) and LOOKCAST (CPO, acquired in 2017).